From the norweigian coast to your dog's bowl


Why Farmed Fish?

It is undeniable that there is controversy over the merits of fish farming.  While there are many instances of bad practice in Aquaculture, not all fish farming is the same and in Norway you find some of the best practices in the world.  The reason for this is a high level of regulation and control.  Norway is a small, wealthy country that takes protection of its natural environment seriously and is culturally happy with government control of its industry.  Norway tightly controls its aquaculture resulting in small scale operations with a requirement to continually test, monitor and clean up after itself.  The worst cases of bad practice in aquaculture tend to come from huge industrial scale fish farms with no controls seen in other parts of the world.


  • Another common criticism of fish farming is the use of antibiotics and growth hormones to promote growth – quite simply, this is banned in Norway.

Environmental Impact

The Process

1. Collecting the fish

Fish are reared in large pens with strict controls on the numbers of fish per pen. During their life the fish are continually monitored, including measuring the levels of EPA and DHA Omega 3 fatty acids. To avoid waste, feeding is monitored via underwater cameras. As soon as the fish stop eating then the flow of food is shut off, eliminating waste and reducing pollution from unconsumed feeds. Good animal husbandry and natural methods are the order of the day.  For instance the sea lice are controlled by introducing Wrasse fish (LipFish), who cheerfully eat the sea lice.

2. Once Ready for Harvest

Once ready for harvest the fish are transferred, still alive, by boats containing large seawater pools to the processing plant. As with the farms themselves this is a small-scale operation – 3 red painted wooden buildings nestling on the shores of the fjord.

The fish are then transferred to water at 30°F, causing them to fall into a coma providing a natural, pain and stress free method of dispatch – both ethically right and producing better quality meat. The fish are then killed, gutted and filleted – all done by machinery, meaning it can be done fast – from alive to fully processed takes 20 minutes.  The Fillets are sent off for human consumption and we have the rest – nearly 50% of the fish.

3. Fish4Dogs Complete Food

The fish destined for Fish4Dogs Complete food are minced and liquidized to make a fish soup. This “soup” is then driven to our manufacturing plant in Stavanger on the shores of the Riska Fjord.

At the plant in Stavanger the fish, potatoes, vitamin and minerals are mixed together and cooked in a large pressure cooker known as an extruder.

The cooked food is then forced through stainless steel plates containing small holes, producing the kibble. What comes out here is still soft and smells very much like freshly baked bread.

The final stage is to coat the kibble in Salmon oil and allow to cool.

Several other producers store the finished kibble in silos as a cost saving measure.  At Fish4Dogs we immediately pack into the sealed bags to ensure maximum freshness. 

We say “feed fish and see the difference” but this goes further.  Not just any fish but carefully selected and quality controlled fish ensuring that our four legged friends get only the best.